• Mary

Waterless Skincare: Is It Just A Fad?

You know the obvious ways to reduce your water consumption - making sure the dishwasher or clothes washer is full before you run it and not letting the tap run when you don't need to - but did you know that you can cut down on water consumption by changing up your beauty routine?

Water is used as a base in a huge percentage of beauty and skincare products. If you look at the ingredient list on your skincare products, the majority of them will list water as the first ingredient. Product labels are required to list ingredients in order of predominance and the ingredient listed first is the one with the highest percentage in the formula. Water can be up to 90 percent or more of lotions, creams, shampoos, body washes, etc. In many products water is just filler. Grab any of your favorite products and turn the bottle around and read the ingredients. If water (or aqua) is listed as the first ingredient, it's likely that product is made with mostly water. And because you have water, which can breed bacteria, the product most likely contains chemical preservatives as well as other synthetics to give it varying textures, colors, and scents.

The idea behind waterless skincare is to create products with only pure and potent botanical extracts or oils as a base. These formulas deliver powerhouse ingredients in more concentrated formulas and are less drying for the skin than water based products. The water in skincare is often filler and unnecessary, and sometimes does more harm that good. We all know that drinking plenty of water is good for your skin and is great for overall health, but putting products that contain water on our skin can actually cause dryness by stripping away the natural oils in your skin.

Say you put lotion on your skin. When you are done, it feels nicely moisturized right away, but after a bit the water in the lotion evaporates. However, the other ingredients in your lotion stay on the skin and keep it feeling moisturized longer. But what you don't see is that along with the 'good' ingredients that stay behind (like a natural botanical oil), are the synthetic emulsifiers, chemical colorants, toxic fragrances, and preservatives. Those chemicals don't evaporate and they stay on your skin and could potentially cause sensitive, red, inflamed or flaky skin. And it's not just itchy red skin that's the problem. Those chemicals are absorbed through the skin and the long term effects of some of them are often unknown and could be harmful.

Waterless skincare can also potentially decrease users' carbon footprints. Because the products are sold in more concentrated packages, they can significantly decrease the amount of materials needed to package them. In addition, shipping waterless formulas requires less space and therefore less fuel because they are lighter weight and more compact. Combined with the fact that they used less water to be produced, using waterless skincare products can have a significant positive impact on your carbon footprint.

The future of beauty and skincare is waterless and it's not a trend. It will become the new norm, and as we see companies both large and small committing to creating less waste and reducing their carbon footprint, more options will become available. Scrub Me Good's products - sugar scrubs, solid lotions sticks, and lip balms - are all completely waterless. Soon we will be adding another luxurious waterless product - a reformulated whipped body butter with shea butter and argan oil that will have your skin so happy you will never go back to regular lotion!

Jump on the waterless bandwagon today with our sensitive skin sugar scrub, created for the most sensitive skin. It's waterless, has no added fragrance, and contains just sugar and a special blend of skin nourishing oils. You will step out of the shower exfoliated, moisturized and with happy skin! Do something good for your skin and the environment.


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